3 Ways to Deliver Delightful Content Experiences [Video]

Last summer I spent three nights at a downtown Denver hotel. It was delightful, truly. The Wi-Fi had a rocky start, but the front desk fixed the problem and, as an apology, gave me free access during my stay. The gym was clean and a life-size faux cow in the lobby intrigued me enough to post about it on social.

I was, in a word, happy. I had a great customer experience.

Then, about a month after my stay, I got an email — an invitation to join the hotel’s rewards program. I don’t travel much to Denver, so even though I was happy with my customer experience, I unsubscribed.

A few weeks later, I got another email. Then another. Then another. Then another.

Now … I hate that hotel. You see the problem, right? Even though I had an exceptional customer experience, my content experience sucked.

Whether we’re talking about top-funnel, mid-funnel, or post-funnel experiences, the vast majority of all content experiences suck. Just consider three stats:

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