3 Videos that Use Humanity to Build Trust in a B2B Audience

The best way to connect with your clients is to establish trust, but that’s difficult when you’re trying to approach them through a screen.

So how can you overcome this hurdle?

By injecting humanity into every piece of B2B video content you publish.

Portray your business as real and personable through video marketing and you’ll make it easier for your target audience to connect with you.

Plus, you’ll build trust along the way.

Here are three B2B videos that effectively gain the trust of their audience by letting their human side shine through.

1. Hootsuite: Bring Video into Your Social Family

By poking fun at the way marketers so badly want their videos to succeed, much like a parent would their child, Hootsuite is able to:

a) make you laugh, and

b)show that they understand the pain their …