Join Matt Kleinrock, Lindsey Cohen, and Katie Baker as they delve into the evolving world of trade show and event planning. In this insightful discussion, they explore why companies are shifting their budgets from third-party conferences to hosting their own events and share their top strategies for using event budgets wisely to achieve impactful results.
Timestamps:
0:00 – Introduction to Budgeting in Event Planning
0:30 – Advantages of Hosting Your Own Events
1:45 – Creating Tailored Experiences for Target Audiences
2:30 – The Pitfalls of Third-Party Event Sponsorships
3:15 – Effective Budget Management and Tracking
4:50 – Communication and Transparency in Budgeting
6:00 – Aligning Budgets with Strategic Goals
7:00 – The Importance of Data in Event Planning
Connect with Matt:
On his LinkedIn: https://www.linkedin.com/in/matt-kleinrock-9613b22b/
On his Company: https://rockwayexhibits.com/
🚨 Register for the show here: https://tinyurl.com/EventMarketingRedefined