3 Reasons Digital Marketing Agencies Should Offer la Carte Services Ideas [Video]

Featured image by Kara Laws

Bundling isn’t a great strategy for digital marketing agencies. Your agency could enjoy more success if you offered á la carte services. Here’s why.

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Bundling goods and services is a great marketing strategy for many businesses. Free breakfasts with hotel rooms, cable and phone packages, and shampoo with conditioner are just a few examples. Agree to buy the bundle and get a better price.

However, bundling isn’t always the most lucrative strategy for digital marketing agencies. For sure, agencies can offer some economies of scale if clients want to enjoy the buffet. But if they aren’t that hungry, they’ll go where they can sample only what they want right now.

If your agency’s all-or-nothing approach has you turning away clients at the door, that’s good for you. But if you could use a few more customers in your portfolio, you might want to consider offering …