3 Key Social Media Metrics [Video]

As all social feeds shift towards a TikTok-style “For You” algorithm, here are a few key metrics you should definitely be tracking 👀

Optimizing for 1) time spent on platform and 2) viral sharing will be crucial for capturing user attention and monetization.

Hear from Assembly customer + experienced growth marketer Brian Blum on what metrics he would prioritize. His advice?

Here are the metrics to prioritize:
– Instagram Reels + TikTok: Retention (% of video watched) & Shares
– Twitter: Bookmarks of educational content & Shares

Align your content strategy with these evolving priorities to stand out. Any additional metrics you’d add?

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And of course, you can use Assembly to analyze and track these metrics across social channels.

Follow us here at Assembly for more social media content marketing tips and advice 👋

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