3 Holiday Shopping Trends Brands Should Expect & How to Lean Into Them [Shopper Data] [Video]

The holidays are pretty much here, and my head is still spinning from how fast 2024 went by. And if you‘re a marketer, your head may also be spinning trying to figure out this year’s holiday shopping trends.

You needn‘t worry; I’ve got you covered with insights from our most recent consumer trends report. Let‘s explore consumers’ minds and determine what marketing and shopping trends you’ll need to leverage this season.

Table of Contents

• Holiday Shopping Trends
• Holiday Marketing Trends
• What’s Next?

Holiday Shopping Trends

Last Christmas, I was scrolling through Instagram on my sister‘s couch (as I’m prone to do) when I saw a photo of two velvet blouses by a shop I love called Midnight Hour.

My sister had just given me money as a gift (best sister ever), so I used some of the money to buy both tops directly through the business’ Instagram.

Our 2024 Consumer Trend Tracking Report shows that my shopping experience aligns …