B2B marketing is always going to be a bit dull, right? It’s the nature of the beast. Wrong! There’s absolutely no reason why your B2B marketing can’t be exciting, engaging and fun, especially when you include video in your marketing strategy.
Remember, your audience is made up of human beings, whether your business is B2B or B2C. And all of us humans are appealed to by media that is interesting, engaging and compelling.
Don’t subject yourself to a life of boring B2B marketing. Here are 3 inventive B2B video marketing examples that are every bit as effective as B2C video, and the rules they follow that make them so successful.
1. Salesforce – Show Your Product or Service in Use
In a superb whitepaper, B2B International identifies 4 factors unique to B2B marketing. One of them is the fact that, generally, B2B products and services (and their applications) are more complex than their B2C counterparts. That’s why it’s …