We’ve been getting a lot of questions about augmented reality this summer, in large part thanks to Apple’s recent release of ARKit, their framework for developing AR apps for iOS devices.
The most common question: what in the world is augmented reality? AR uses the camera on your mobile device to “augment” your view of reality with images, sound, or video. It’s what powers Pokémon Go, and the speed with which AR technology is evolving means very cool things for the future of the gaming industry.
But what I’m really interested in, as a developer, is the obvious follow-up question: so what? Is it useful? Can AR make experiences better, outside of the world of entertainment? We’re currently working with several clients to explore just that question, and I think the answer is yes. Here are three big areas of opportunity for AR in the next few years.
Education
YouTube is full of instructional videos. I know when I need a tutorial on how …