2degrees melting sculpture highlights the need to Answer the Call on climate change via TBWANZ [Video]

AUCKLAND, NEW ZEALAND – Last week in Britomart, New Zealand telecommunications business, 2degrees unveiled a 2-tonne ice sculpture entitled, “Answer the Call”. The concept, the brainchild of TBWA New Zealand, consisted of 49 frozen blocks of ice, some with mobile phones inside. Phone calls from Earth persistently rang out from within the ice, but no one answered.

As the urgency of climate change escalates worldwide, 2degrees looked to its creative agency partner for an impactful way to announce a key milestone in its sustainability journey – becoming the first New Zealand telecommunications business to have its target of reaching net-zero greenhouse gas emissions by 2040 validated by Science Based Targets initiative (SBTi)*.

Towering in at three metres high and two metres wide and made from 2,500 litres of rainwater, the installation unveiled in Britomart’s Takutai Square, turned the heads of thousands of people in …