25th anniversary of the Kentucky Bourbon Trail celebrated at the Frazier Museum | News from WDRB [Video]

LOUISVILLE, Ky. (WDRB) — The Bluegrass State is celebrating the 25th anniversary of the world-famous Kentucky Bourbon Trail.

Thursday, the Kentucky Distillers’ Association joined local officials and bourbon luminaries at the Frazier Museum to celebrate 25 years of bourbon tourism through the Bourbon Trail experience.

As part of the celebration a new brand and digital experience was unveiled to usher in a new era of the Kentucky Bourbon legacy.

The goal is to bring authentic, innovative spirits to the world while building strong communities across the commonwealth.

“Our spirited new Kentucky bourbon brand identity conveys the joy of discovery, spirit of adventure and obtainable luxury,” Jes Pendergrass, with KDA, said. “We want every visit to the Kentucky bourbon trail to be enriching, elevated and unforgettable.”

The Kentucky Bourbon Trail includes 46 different distilleries. For more information, click here.