Programmatic advertising, especially in display and video formats, is a powerful way to reach consumers with targeted, timely messages. According to eMarketer, programmatic ad spending in the U.S. will reach over $105 billion by 2025, underscoring the growing reliance on this approach to advertising. Thumbvista’s expertise in geofencing and programmatic ad tech allows brands to deliver engaging campaigns with exceptional precision.
Here are 25 ways to leverage Thumbvista’s platform for effective programmatic display and video advertising.
1. Geofencing Display Ads for Event-Based Campaigns With 70% of people saying they’re more likely to remember an ad if they see it while engaged at an event (Event Marketer), using Thumbvista’s geofencing to target event attendees with location-specific display ads can increase brand recall.
2. Proximity-Based Video Ads for In-Store Promotions
Proximity marketing can increase store visits by 50% (Proxbook). By serving video ads to consumers closeto your store, Thumbvista …