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2025: The Beginning of the New Normal [Video]

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Global Marketing Strategies

The agricultural equipment market in 2024 is at a pivotal juncture, influenced by a combination of economic pressures, evolving market dynamics, and technological advancements. As we look across the entire landscape of sprayers, planters, combines, row crop tractors, and used equipment markets, a clear picture emerges: While there are significant opportunities for buyers, these markets are also confronting substantial challenges. The overall environment reflects a mix of surplus inventory, shifting demand, and financial uncertainty, which creates a complex dynamic for both sellers and buyers alike.

One of the most notable trends in 2024 is the surplus of equipment available across multiple sectors. This is particularly evident in markets like sprayers, row crop tractors, and combines. The increase in available inventory, driven by a combination of post-COVID supply chain recoveries, seasonal leases expiring, and strong production years, has led to a buyer’s market in several key segments. This oversupply, however, comes …

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