C-suites in U.S. and European manufacturing and distribution sectors report optimism and anticipate shifting buyer sentiment in 2025.
, /PRNewswire/ — Experis Pricing Solutions, a leader in pricing strategies, in collaboration with Vendavo, the global leader in B2B pricing, selling, and rebate management solutions, has released the 2025 Pricing for Profitable Growth Outlook.
This report provides insights from C-suite leaders on key pricing considerations for 2025, including adapting pricing models for economic growth, addressing market pressures, and meeting evolving buyer expectations.
Nearly half of U.S. and European manufacturers and distributors (46 percent) report cautious optimism for 2025 and are preparing their pricing models for better economic times. One-fourth (26 percent) are taking a proactive approach, implementing new products, services, and pricing models to capture anticipated growth.
“Companies that focus on proactive pricing strategies, value-based approaches, leverage technology, and prioritize customer engagement will pull ahead in a rapidly fluctuating market,” said Maureen Roderick, director of delivery at Experis …