2025 dating trends, according to Bumble [Video]

Bumble has dropped its annual dating trends for 2025. Last year, the dating app predicted that singles would date based on values, emotional intimacy would be key, and daters would want to get off the self-improvement hamster wheel. According to Bumble’s chief marketing officer Selby Drummond, “2025 is going to be a transitional year for dating and we can see this in how single people, especially women, are getting very clear about what they want and need, and what they are no longer willing to tolerate when it comes to dating and relationships.”

Here’s what could be in store for next year, according to more than 40,000 millennial and Gen Z Bumble users polled in September:

The return of romance

Earlier this year, Bumble identified the “Lover Girl” trend, where the majority of UK women surveyed by Bumble embrace romance and lovey-dovey gestures. This trend will continue into 2025, Bumble predicts, with 55 percent of women in the U.S. proclaiming themselves …