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How to Market to Expensive Keywords
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200 campaign stops, just a fraction of voters [Video]

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Global Marketing Strategies

On a table at the office of the Waukegan Township Democrats sits a box of postcards with Wisconsin addresses that were collected during a postcard-writing pizza party to help turn out voters there. Leaning against the table are homemade Harris-Walz signs.Related video above: Why Do We Still Use the Electoral College?”We know they’re handing these out everywhere in Wisconsin,” said Matt Muchowski, the chair of the Democratic club. “Here in Waukegan, it’s been harder to get a hold of Harris yard signs, so we’re printing out our own.”One reason they’ve been in short supply: Waukegan is in Illinois, which is not a presidential swing state. It just sits across the border from one.Muchowski said this is emblematic of the limited attention cities outside of swing states receive from presidential campaigns. The United States’ unique Electoral College system, which replaces the popular vote, puts disproportionate voting power in the hands of …

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