I love using videos for marketing — and today’s apps make producing video content easier than ever. Better yet, there’s a place for all types of video — highly-produced, live-streamed, and long- or short-form.
Whatever video production tips or techniques you use, your efforts can pay off in a big way. A whopping 88% of marketers share a positive ROI with video — a number that’s practically unheard of with just about any other medium.
I’m sharing some of the most effective video production tips below to help you dive into the world of video marketing.
Table of Contents
Understanding the Different Types of Marketing Videos
Before I go any further, I want to address the elephant in the room.
Video consumption has changed drastically over the last several years, as have consumer expectations of production quality and video …