There’s a reason Shopify is the go-to e-commerce platform.
But despite how easy it is to set up shop, getting people to find you involves a strategy spanning content, sitemaps, and well, a lot of tags.
Here, we’ll dive into some specific Shopify SEO strategies to drive more traffic, boost conversions, and earn yourself a spot on the front page of the SERPs.
Fast Speed Means More Shopping
Speed is your first step towards better Shopify SEO. Shoppers will abandon your site—and often, never return—if a page takes longer than 3 seconds to load.
That means that bloated, slow-poke websites could be costing you a good chunk of your profits. Beyond its impact on customer behavior, page speed is a Google ranking factor, meaning, a one-second delay could cost you a spot on the front page of the SERPs.
You can optimize your site speed much like you would with a WordPress site or any other hosting platform. Run your site through Google’s Test My Siteto get …