12 Essential PR KPIs to Track [Video]

The importance of data-driven PR can’t be overstated—it allows professionals to quantify their impact, justify budgets, and continuously improve their strategies. But knowing which metrics to stay on top of can be a challenge.

KPIs, or Key Performance Indicators, guide teams towards achieving wider business goals, setting out quantifiable targets along the way to the final objective. Using the right metrics to measure PR success is vital to make sure you’re hitting those targets and heading in the right direction.

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So, let’s examine the PR KPIs that will help you understand the success of your PR campaigns, gain valuable insights, and make more informed decisions.

Media outreach metrics are fundamental to assessing the impact of your PR efforts, so they should be included in every report.

Media mentions provide a quantitative measure of the amount of earned media your brand or campaign receives in various media outlets. Mentionis the ideal tool for …