1. Have a tight ICP.
Your Ideal Customer Profile (ICP) is essential. Create a detailed visual image of your ideal customer. Understand their demographics, needs, and preferences. Whether you have one or multiple ICP’s, ensure you focus exclusively on individuals or businesses that match these profiles.
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2. Go where your ICP lives.
To reach your ICP, immerse yourself in their preferred industries and locations. If your ICP is in a specific sector, concentrate your efforts there. Similarly, if they are concentrated in a particular geographical area, direct your marketing and networking activities to those regions.
You’ve got to go where your ICP lives. The more you can be in the community of where your ICP is, the more successful you’re going to be.
3. Provide value.
Rather than pushing for a sale, focus on providing genuine value. Share useful information, insights, and resources that your ICP will find beneficial.
Building trust through …