10 things you didnt know about Acne Studios [Video]

The AW25 menswear shows are well underway in Paris, kicking off dramatically last night (Jan 21) with Pharrell’s star-studded Louis Vuitton show in collaboration with Nigo. Today, Acne Studios presented its latest collection which combined 80s varsity-wear with cartoonish cowboys. Next year will mark the brand’s 30th anniversary, so after 29 years in business, there are sure to be a few gaps in your knowledge of the Swedish house. As the new collection is unveiled, here are ten things you may or may not know about Acne Studios.

1. ACNE STANDS FOR ‘ASSOCIATED COMPUTER NERD ENTERPRISES’

To the non-fashion ear, the word ‘acne’ may trigger traumatic teenage years, but to co-founders Jonny Johansson, Mats Johansson, Jesper Kouthoofd and Tomas Skoging, the word was an acronym for ‘Associated Computer Nerd Enterprises’. Acne initially began as a creative collective and advertising agency in 1996, though it wasn’t long before Jonny Johansson branched out and founded the fashion label, Acne Studios. 

While connotations of ‘acne’ …