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10 Gimmicky ’60s/’70s Snack Products That Didnt Last [Video]

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Global Marketing Strategies

The 1960s and 1970s introduced a wave of snack foods that aimed to stand out with quirky ideas and flashy marketing. While some became classics, others faded quickly due to odd flavors, impractical packaging, or a lack of real demand. Here are 10 snacks that didn’t stand the test of time.

1. Space Food Sticks

Inspired by the space race, Space Food Sticks were marketed as a futuristic snack. These chewy, cylindrical treats promised nutrition and convenience, mirroring what astronauts ate in orbit. While kids loved the space-themed idea, the bland taste left many unimpressed.

By the late 1970s, interest in astronaut-themed snacks waned, and so did sales. Without flavor to back up the novelty, Space Food Sticks became a relic of the era’s fascination with outer space.

2. Mug-O-Lunch

Mug-O-Lunch aimed to simplify meals by offering dehydrated pasta and sauce that you could prepare in a mug. While it seemed innovative, the watery texture and …

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