10 Best Black Friday Marketing Strategies for 2024 Success [Video]

Looking to boost your Black Friday marketing in 2024? This guide covers the top 10 strategies you need to know to maximize sales and engage customers. Discover essential tactics, from early campaigns to mobile optimization, that will make your brand stand out.

The clock is ticking as we near the 2024 Black Friday season, so let’s get straight to it, shall we?

Key Black Friday Marketing Ideas to Consider This Year

• Start Black Friday campaigns early to capture early shoppers and build excitement before the rush. Just be mindful of the 2024 Election, which will lead political advertisers to saturate the ad space through October.
• Optimize your mobile shopping experience, as mobile eCommerce is expected to dominate Black Friday sales in 2024.
• Use a mix of paid advertising and social media strategies, like influencer partnerships and flash sales, to effectively reach and engage customers.

How to Approach Black Friday and Cyber Monday in 2024

Black Friday is the most fought-for commercial battleground of the year. Physical and online shopping typically …