If you’re looking for the optimal tactics to fuel your account based marketing strategy, this is the article for you.
We’ve been honing in on ABM strategies here at Single Grain, and we have a few power plays you ought to try out.
We’ve assembled ten core areas you’ll want to consider to ensure your ABM campaign is successful right out of the gate. Here are the account-based marketing best practices and strategies to attract specific customers in your prospect pool.
- To profit from your ABM marketing efforts, all marketers must implement different best practices.
- Identify target accounts likelier to convert and create personas (ICPs) to visualize your ideal customer.
- Since ABM hyper focuses on specific accounts, the ABM sales pipeline looks more like a pyramid, starting small by targeting specific accounts and growing toward the bottom.
- There are three types of ABM: strategic, ABM lite, and programmatic. Before beginning your campaign, plan which strategy to use.
- Your marketing and sales teamsshould …