Learn how to craft effective email campaigns while avoiding spam traps in this must-watch video featuring Guo Mubes, CEO of The Empire.
He shares actionable insights to improve your email deliverability and ensure compliance with legal standards.
Key Takeaways:
• Spam Identification (1:01): Spot red flags like fake email addresses, urgency-laden subject lines, and phishing attempts.
• Best Practices for Outreach (2:20): Avoid clickbait, personalize emails, and segment your audience for impactful campaigns.
• Effective Segmentation (3:05): Tailor campaigns based on customer ratings and data for maximum engagement.
• Legal Compliance (4:44): Understand GDPR, CAN-SPAM Act, and the importance of unsubscribe links.
• Email Authentication (5:16): Simplify SPF, DKIM, and DMARC protocols to safeguard your domain reputation.
• Verification Tools (6:15): Use platforms like MailTester and Scrapi.io for clean, verified email lists.
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