🚀 Mastering Digital Marketing Metrics: What to Focus On [Video]

Our Meta Ads Strategist, Nick Ewing, and Client Manager, Melissa Nodding, talk about what you should focus on beyond vanity metrics like CPA, CPM, and CTR. They also share the importance of efficient analysis of off-platform and on-platform metrics, especially when providing reports to clients. Watch this short but informative video now.

Our Marketing Director, Bryan Caranto, asks our Google Ads and Meta Ads experts your questions! So don’t hesitate to type away in the comment section below.

The viewer’s question is from this video:
💸 Why You Should Not Rely on In-App Metrics: https://youtu.be/ndlQWCTerEk?si=ilqQs_I9Txdd09w1

Get your FREE MER Tracker here:
💣 FREE Media Efficiency Ratio (MER) Tracking Sheet : https://youtu.be/RVG2QN8bwy4?si=fCKkj2hTNREnEpZG
💣 Free Media Efficiency Ratio (MER) Tracker Sheet: https://youtu.be/U3Hi7LdnQ3A

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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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