🔥 Measure Your Campaign Success Beyond ROAS [Video]

John Moran discusses why you shouldn’t rely on Return on Ad Spend (ROAS) and other in-app metrics for evaluating marketing campaigns. He emphasizes the importance of measuring success based on accurate benchmarks and how you can do so. Watch this video to learn more.

This is a clip from one of our You vs. Google Mastermind.
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🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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