John Moran, our Co-founder and Senior Google Ads Strategist, shares when you should avoid running Google Ads Performance Max campaigns. He then recommends which campaigns and methods you should focus on, and he touches on the importance of educating clients on campaign performance evaluation beyond in-app metrics. Watch this video to learn more.
👉 This video is from our You vs. Google Mastermind.
Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/
Related videos:
How to Measure Success in Google Ads: https://www.youtube.com/playlist?list=PLpSgV5gCkUvjFbn1jjvwLGDPXdVk7qrj5
💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER): https://youtu.be/7twVbanoDzA
🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS: https://youtu.be/TCgkx4p_Fi0
🚀 Why I’m Moving Customers OFF of Performance Max: https://youtu.be/qfjooXNXVAQ
💣 Google Ads Guide on How to Switch From Performance Max to Standard Shopping: https://youtu.be/uyiM98g1F0U
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Solutions 8 is a global authority in the Google Ads space and one of the world’s leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.
🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.
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